KATA, the Kenya Association of Travel Agents, hosted a breakfast about Outbound and Inbound Travel Opportunities with China. Councillor Wang from the Chinese Embassy, spoke primarily about the psyche of the Chinese traveller, and how we can engage across sectors to contribute to increased Chinese Tourism.
The event was sponsored by UnionPay, which has just partnered KCB Bank to start issuing UnionPay cards in Kenya. This means that when Kenyans go to China (or even other parts of Africa!), they will be able to directly swipe their cards.
We were invited to speak about many of the digital and tech aspects of the travel.
How can Kenyan and African Travel Agents Leverage Technology to Reach MORE Chinese Clients?
How do you reach the Chinese travelers?
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